Who Would Pay $1 Million To Own Hell?

No one wants Hell. The Internet domain name Hell.com failed to be bought via a live auction Friday, which organizers had hoped would bring bids of more than $1 million.

Another live auction will not take place until a year from now. However, interested buyers will have the opportunity to grab hell.com before then in ongoing silent auction, according to Moniker. Moniker is a unit of the brand and marketing company Seevast Corp.

"The world is still alive and well. Nobody is going to hell right now," said Seevast Chief Executive Lance Podell.

The owner put a minimum price of $1 million on the underworld's domain, confident of high interest after the salacious address, Sex.com, sold for about $12 million earlier this year. But there were no takers with bids failing to reach the reserve price.

Moniker was selling HELL.com on behalf of a group called BAT Flli LLC, whose founder Kenneth Aronson registered the name in 1995.

It's not the first time that Aronson has tried to sell HELL.com. He put the address on the auction block in April 2000, at a starting bid of $8 million.

According to the site, HELL.com is a "private parallel web" not accessible with a Web browser.

The auction on Friday included a list of domain names such as cameras.com, which pulled in $1.5 million. Sexeducation.com that sold for $120,000 and babies.net which went for $26,000.

Flowers.mobi, an address with the new extension for mobile devices, went for $200,000, while fun.mobi pulled in $100,000.

Just to show you a quick comparison between Heaven & Hell (web domains I mean), the following are their rankings according to Alexa.com

DOMAIN       RANKING
Hell.com     245,406 
Heaven.com   686,267

Freaky isn't it? Looks like Hell is somehow more popular than Heaven ... So sad ...

Read Also:
Who on earth would pay $1 million for hell? (Reuters)
Web domain Hell.com hath no takers (CNN Money)
A cold day in Hell.com (CNET News)